The Big Picture: How Email Marketing Fits In Your Client Attraction System (Client Flow Overview)
A review of the overall process for attracting and winning clients and how effective email marketing fits into that process.
Customer Insight Mapping: How to Build Deep Understanding of Your Ideal Clients
How to build deep understanding of your ideal clients so you can email them with compelling topics and in language that resonates with them.
How to Get Your Emails Opened and Read
How to use benefits and curiosity to get your emails opened and read.
How to engage with your subscribers via email.
How to Get Your Subscribers to Take Action
How to get your subscribers ready and willing to take action on your emails.